Aug 25, 2020
Today we had the pleasure of speaking with the Principal and Managing Director of FEED. The Agency, Matthew Scott. FEED is an award-winning healthcare brand agency engaged by doctors and dentists who want to creatively differentiate themselves in their local marketplace in the mindset of their ideal patients.
Let’s dive into Matthew’s story of how physicians can better market themselves and bring in the ideal patients.
Things you will learn in this episode:
[00:01 – 07:21] The Importance of Healthcare Marketing
[07:22 – 17:52] What Makes Healthcare Marketing Different
[17:53 – 25:39] Branding vs. Marketing
[25:40 – 40:52] Working with FEED
[40:53 – 49:55] Pathfinder Movement
“Hey doctors, we believe that the key to your patient marketing communications is that it’s built on trust and trust is your real currency, and if you believe that trust is your real currency, then why would you not take marketing and branding and clothe your patient experience around trust. And if you form enough trust and what will happen is, is that your brand will go from awareness to building authentic authority and when you reach authentic authority, i.e., your reputation is something that others are sharing on your behalf. You will not only attract ideal patients, but you will ultimately spend less money in traditional marketing.” – Matthew Scott
“What does a great patient experience look like, sound like, and feel like? And if the doctors listening to this just took that into consideration and then wrapped it in a patient onboarding system if you will, they are so much further ahead.” – Matthew Scott
“If you can start off with a strategic understanding of how to authentically differentiate yourself in the mindset of patients, you will learn to attract more ideal patients.” – Matthew Scott
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my website https://kelleyknott.com/
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
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Thanks for listening. Kelley Knott