Oct 13, 2020
Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in as we talk about our journey and why Physician marketing clearly became our calling.
[00:01 – 11:04] Opening Segment
- We introduce the topic of today
- We give a little bit of background of our journey
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- We have been happily married since 2016
- Started the agency while dating
- Kelley talks about her background
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- Comes from a healthcare family background
- Got her first job as a physician liaison
- Create a huge network in Atlanta of hundreds of physicians
- Justin shares about his background
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- Studied Finance and Investments
- Worked for an early-stage Investment company in Orlando
- Met Kelley and dive deeper into marketing
- We shared the story of our first career together
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- Becoming the first physical physician liaison for the first 3 years
- Handled 5 to 10 different Subs specialty clients
[11:05 – 18:09] The Start of Our Agency Business
- Justin uses his entrepreneurial skill to put the ideas into practice
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- Being visionary to see the bigger opportunity
- Had people reaching out from all over the country to hire Kelley as a Liaison
- We took that from a concept perspective to develop into a digital focus agency
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- Without losing the liaison side
- Helping practices with an online-offline approach
- Kelley was passionate about physician outreach while Justin was taking the range of digital landscape
- We talk about Physicians Liaison University
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- Training platform to support physicians liaisons
- Physicians Outreach Solution
- Kelley talks about Intrepy Healthcare Marketing
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- The full-service healthcare marketing solution when it comes to digital solutions
- Justin talks about Kelleys personal brand which is kelleyknott.com
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- Focused on the thought-leadership and liaison standpoint
- Healthcare marketing advice
- We talk about what’s coming out next year in our companies
[18:10 – 27:04] Patient-Centric Marketing Program in Intrepy Healthcare Marketing
- Justin talks about the Patient-Centric Marketing Program
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- How do we attract, engage and convert patient
- Helping physicians to connect with patients in better ways
- Justin talks about the services that we offer especially in the digital marketing side
- Every service is different based on the sub-specialty of clients
- We talk about the team members of Intrepy
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- Has won huge awards
- The biggest compliment from our clients is how well we know the medical industry
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- Born out of the experience
[27:05 – 31:44] Our Contracts with Clients
- We choose our clients very carefully
- Develop long term partnerships and affiliations
- When you partner with us, your property is your property
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- Everything that we develop for you is your property
- 6 months contract length to prove our word and values
- Being transparent about our data
[31:45 – 39:19] Closing Segment
- Kelley gives some advice for healthcare marketer and partners who works together
- Justin shares some realizations about their journey
- We talk about the big difference since when we started
- Final words
Tweetable Quotes:
“A well-connected Physician Liaison who knows the network not only in Physicians Healthcare admin is a physician liaison who gets through the doors.” – Justin and Kelley Knott
“Remember to pick your clients, it’s important that they’ve invested as much as you’ve invested, you don’t have to just say yes to everyone. ” – Justin and Kelley Knott
“When you're working with a partner they need to be your support system but they also need to have a skill set that complements your skills. ” – Justin and Kelley Knott
“It’s really rewarding to work in Healthcare marketing but we have to be willing to work hard and not be afraid of failing. ” – Justin and Kelley Knott
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What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
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Thanks for listening. Kelley Knott