Oct 13, 2020
Today’s we’ll be diving into our
personal story; Who are the Knotts and how did this all
start? Listen in as we talk
about our journey and why Physician marketing clearly became our
calling.
[00:01 – 11:04] Opening Segment
- We
introduce the topic of today
- We
give a little bit of background of our journey
-
- We
have been happily married since 2016
- Started the agency while dating
- Kelley talks about her background
-
- Comes
from a healthcare family background
- Got
her first job as a physician liaison
- Create a huge network in Atlanta of hundreds of
physicians
- Justin shares about his background
-
- Studied Finance and Investments
- Worked for an early-stage Investment company in
Orlando
- Met
Kelley and dive deeper into marketing
- We
shared the story of our first career together
-
- Becoming the first physical physician liaison
for the first 3 years
- Handled 5 to 10 different Subs specialty
clients
[11:05 – 18:09] The Start of Our Agency
Business
- Justin uses his entrepreneurial skill to put
the ideas into practice
-
- Being
visionary to see the bigger opportunity
- Had
people reaching out from all over the country to hire Kelley as a
Liaison
- We
took that from a concept perspective to develop into a digital
focus agency
-
- Without losing the liaison side
- Helping practices with an online-offline
approach
- Kelley was passionate about physician outreach
while Justin was taking the range of digital landscape
- We
talk about
Physicians Liaison University
-
- Training platform to support physicians
liaisons
- Physicians Outreach Solution
- Kelley talks about Intrepy
Healthcare Marketing
-
- The
full-service healthcare marketing solution when it comes to digital
solutions
- Justin talks about Kelleys personal brand which
is kelleyknott.com
-
- Focused on the thought-leadership and liaison
standpoint
- Healthcare marketing advice
- We
talk about what’s coming out next year in our companies
[18:10 – 27:04] Patient-Centric Marketing Program in
Intrepy Healthcare Marketing
- Justin talks about the Patient-Centric
Marketing Program
-
- How
do we attract, engage and convert patient
- Helping physicians to connect with patients in
better ways
- Justin talks about the services that we offer
especially in the digital marketing side
- Every
service is different based on the sub-specialty of clients
- We
talk about the team members of Intrepy
-
- The
biggest compliment from our clients is how well we know the medical
industry
-
- Born
out of the experience
[27:05 – 31:44] Our Contracts with Clients
- We
choose our clients very carefully
- Develop long term partnerships and
affiliations
- When
you partner with us, your property is your property
-
- Everything that we develop for you is your
property
- 6
months contract length to prove our word and values
- Being
transparent about our data
[31:45 – 39:19] Closing Segment
- Kelley gives some advice for healthcare
marketer and partners who works together
- Justin shares some realizations about their
journey
- We
talk about the big difference since when we
started
- Final
words
Tweetable Quotes:
“A well-connected Physician
Liaison who knows the network not only in Physicians Healthcare admin is a
physician liaison who gets through the doors.” – Justin and Kelley Knott
“Remember to pick your clients,
it’s important that they’ve invested as much as you’ve invested,
you don’t have to just say yes to everyone. ” – Justin and Kelley
Knott
“When you're working with a
partner they need to be your support system but they also need to
have a skill set that complements your skills. ” – Justin and Kelley
Knott
“It’s really rewarding to work
in Healthcare marketing but we have to be willing to work hard and
not be afraid of failing. ” – Justin and Kelley Knott
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What We Do
Check out our Healthcare
Marketing Agency – Intrepy
Healthcare Marketing
Check out our physician liaison
training platform –
Physician Liaison University
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Thanks for listening. Kelley Knott