Jan 26, 2022
Welcome to another episode of the Patient Convert Podcast! In today’s show, we’re talking to Dr. Ginger Bratzel. She is a business strategist and educator, and will provide us with some strategies to get more clients and grow our business. Dr. Ginger helps people to discover what’s good about their businesses as well as what they’re missing to make them more attractive. Her focus is to get everything needed to create a steady flow of clients, patients, and customers so they can go forward, further, and faster.
Let’s dive into different tips to grow your practice and make it more attractive to your patients!
[00:01 – 05:00] Let’s meet Dr. Ginger!
- I introduce our guests Dr. Ginger Bratzel
- Bio.
- Dr. Ginger provides a bit of background.
- Moving from dentist to marketing consulting road.
- Building her business.
- The healthcare industry.
- Medical school.
- Failure at teaching physicians to be an entrepreneur.
- They teach to be an employee.
- How to make your practice more attractive to patients.
[05:01 – 12:40] Dr. Ginger’s perspective on Post-Covid
- Dr. Ginger shared her point of view about the pandemic.
- Before and still now people put much prior into outsourcing things.
- Barriers between doctors and patients.
- The role of social media.
- Easy target - Healthcare field.
- A massive shift in the market.
- You should understand your patients and what they truly need.
- Emotional face: confidence, pain relief, stability, security, etc.
- Establish relationships with patients.
- Physicians building their business.
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- The marketing online.
- Think about your favorite patients.
- Make connections with them.
- It’s just easy when you work with people that you like!.
- Marketing messages
- Talking in the patient's language.
- Medical terms - Association.
- Facebook ads.
[12:41 – 25:35] Making your Practice More Attractive to Patients
- Dr. Ginger talks about the old and new approach to address marketing.
- The insight of old and young doctors.
- Leadership - Tools and assets to bring a business.
- Marketing campaign and budget.
- Having a scientific mind in marketing.
- It has to be trackable.
- It has to come back.
- It has to show a result.
- It’s not an experiment or donation.
- Tracking side with clients in the healthcare niche.
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- Communication factor.
- Be really aware of your numbers to set up projections.
- Referral system: private practice acquisition.
- Physicians expectations from their involvement in growing the practice.
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- Use your time wisely.
- Marketing time: 3 hour block.
- No other appointments, not taking calls during that time.
- Meeting with your marketing advisor.
- Information video once a week.
- Getting your report numbers.
- Conversion: How to make it easy for patients to say yes.
[25:42 – 33:07] Closing Segment
- Advice on growing practice in 2022.
- Physicians expectations from their involvement in growing the practice.
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- Think about things that need improvement, and things we need to stop doing.
- Use your own charts and files.
- Internal marketing program.
- Who you should communicate with.
- Who your ideal patient is.
- How to connect with Dr. Ginger.
- Links are available below.
- Final words
- Stay tuned for more. Links available below.
Tweetable Quotes:
“All the marketing I’ve ever recommended to do is direct response, if I cannot track it, if I don’t know what is coming from, we don't do it.” - Ginger Bratzel
“They don't need to be doing a thousand things, they need to do 4, 5, a few things, and if you see it is not working, take the time and energy, even if you are doing it for free because that’s the most precious currency you have.” - Ginger Bratzel
Resources Mentioned:
Want to connect with Dr. Ginger? You can find her and follow her on LinkedIn and Facebook. You can also contact her at 405-225-0254. Don’t forget to check out her website https://gingerbratzel.com/ to learn more about getting new clients and grow your business!
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Thanks for listening. Kelley Knott