Jun 23, 2020
episode, we are joined by the sales expert, co-founder of
Artofsalesacademy.com, Steven Perchikov. Steve is a master of
B2B pipeline development and social selling. We are talking about
how healthcare organizations can develop valuable B2B sales
strategies by leveraging LinkedIn.
Let’s jump into
Steven’s interview where we focus on helping the healthcare
community learn how to use LinkedIn as an effective tool for
Things you will
learn in this episode:
[00:01 - 04:28] Opening
- We introduce the guest, Steven
Perchikov to the show
- Steven talks about his career
background and how he got into the entrepreneurial
- He has a sales consultancy in
a LinkedIn agency called Art Of Sales Academy. See below for the
- He helps b2b businesses
generate more opportunities and sales
- Steven shares some of the
outreach strategies to develop an outbound system.
[04:29 - 14:42]
Positioning Yourself on LinkedIn For Success
- What about LinkedIn makes it
so different when it comes to social media marketing?
- Steven explains the main
differentiator of LinkedIn compared to other platforms is that it
is a place where businesses hang out exclusively, and it’s the
highest value social networking platform that anyone can
- How do you structure a really
good hook when selling or using direct outreach and messaging on
- Steven shares with us the
different personality types and different strategies in building
community and increasing engagement with clients.
- What are some of your advice
for people getting started on LinkedIn?
- Listen to Steven’s valuable
advice for people like you who want to optimize their professional
business profile on LinkedIn.
- Start building your
- The fastest track to getting
appointments on your calendar
[14:43 - 20:58] How
LinkedIn and Email Outreach Go Hand in
- What makes LinkedIn so unique
compared to other social media platforms as far as connecting and
direct cold outreach?
- Steven addresses
how valuable LinkedIn is when it comes to building customers' trust
to get their emails.
[20: 29 - 30:33- ]
Building a Pipeline and Leveraging the Power of
- If you're going after 50 to
100 connections a day? Is it worth it?
- Steven provides a proven test
for why connections they send without a message perform better than
the ones with.
- The importance of LinkedIn is
- Steven shares insight as to
how the healthcare world is utilizing LinkedIn more as their
marketing strategy especially during this time of
[30:34 - 35:39] LinkedIn
- Steven and Kelly talk about
the LinkedIn Sales Course and preview what they are working on that
will be coming out.
- What is your advice for anyone
deciding to start their LinkedIn journey?
- Steven gives the greatest
advice to startups like you that you don't want to
between cold email to someone versus an opt-in, where you're
actually nurturing someone to some date to get emails. That's a
huge difference” - Steven Perchikov
patterns of what people are used to. And being relevant are two
great ways to improve connection rates” -Steven
mentioned in the episode:
You can connect with Steven on
Facebook or visit his website https://www.artofsalesacademy.com/
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