Sep 9, 2020
Today we had the pleasure of speaking with the Senior Product Manager of Medtronic Spine & Biologics, Kim Rodgers. Kim manages the digital direct to consumer (patient) marketing strategy for the US Marketing team. Strategies involve owned, earned, and paid media sources.
Kim joins us today to discuss how you can improve your Google rankings by employing the tips and strategies she’ll share with us on this episode.
[00:01 – 12:20] Opening Segment
[12:21 – 17:57] Increase Traffic to Your Business
[17:58 – 23:38] Reputation is Everything
[23:39 – 30:25] Let Your Voice Be Heard
[30:26 – 38:59] Closing Segment
“Reviews to me are very important because it shows that you’re real. It also is an extension of someone else’s experience and it’s building an advocacy for you.” – Kim Rodgers
“The last thing you want is for them to find you and get to your website and not feel confident that they’ve clicked that link and found the right person.” – Kim Rodgers
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Thanks for listening. Kelley Knott