Oct 6, 2020
For many
physicians and doctors, creating independence in their profession
has been a pain point, especially when they just come out of
fellowship and residency.
In today’s
episode, we will be talking about 6 steps to build a personal brand
for physicians and how individual physicians market themselves at
hospitals or large private practice. This topic is a common pain
point for many physicians and doctors, especially when they come
out of fellowship and residency, so they don’t have to rely so much
on the hospital system or the private practice to carve out their
own space.
[00:01 – 06:39] Opening
Segment
- We introduce the topic of
today
- We give a little bit
background of the topic
- One out of three physicians
ask, “What can I do to stand out in my practice/
hospital?”
-
- How to pull the patient
digitally?
- Independence of the
physicians
- Direct relationship with the
patient
- We talk about
our agency Intrepy Healthcare
Marketing
-
- Starting it on the base of
physicians liaison
- Physician outreach
marketing
- Physician digital
marketing
- Creating
Physician Independence
- Be aware of the protocols and
procedures
-
- Ask your healthcare
system
- May take a personal
investment
- Time cost
- 6 Steps to Build Up Personal Brand for
Physicians
[06:40 – 11:24] Google
yourself
- Get a feel of your ecosystem
and reputation
- Asking patients for
reviews
- Individual listing
platform
- Great opportunity for
visibility as well as mistakes
[11:25 – 18:09] Physician
Outreach and Marketing
- Build relationships with your
local healthcare community
- Walk into the door and
introduce yourself
- Cold Call
- Learn a lot more about your
community
[18:10 – 22:09] Branding
Yourself As an Individual
- Build your own individual
branding style as a specialist
- Develop a blog for your own
personal brand
- Create a legacy for yourself
in the space
- Get a direct connection with
the patients
- Check the protocols and
procedures to your healthcare system
[22:10 – 28:20] Develop
Thought Leadership as a Physician
- Technologies made it a lot
easier nowadays
- Patients are more in tune with
their healthcare journey and look for the
information
- Creating content
consistently
- Consider what you want out of
it
-
- Decide what platform and
medium suits you
- What matters with
videos
-
- Audio and lighting
- Meet the quantity and
quality
[28:21 – 30:04] Host
Webinars and Facebook Live
- Reach your potential patients
online
- Reaching other physicians and
specialists
- Build more credibility in the
community
- Personal connect
professionals
[30:05 – 31:44]
Collaborate with Other Professionals
- Increase each other’s
network
- Build a bigger community
through connections
- Get your name out there to get
featured
- Build referral
relationships
[31:45 – 34:10] Closing
Segment
- We run through all of the
steps
- Final words
Tweetable
Quotes:
“Physician
outreach and marketing would allow professionals to build
relationships with their local healthcare community and learn a lot
more about your community.” – Justin and Kelley Knott
“Collaboration with other professionals is
important to increase each other’s network.” – Justin and Kelley
Knott
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What We
Do
Check out our Healthcare Marketing Agency
– Intrepy Healthcare
Marketing
Check out our physician liaison training
platform –
Physician Liaison University
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Thanks for listening.
Kelley Knott