Apr 27, 2021
When people think about marketing and branding, they get confused. They have misunderstandings that these two are the same, but the reality is, they are two very different things! But what makes them different? Join us as we unravel the true meaning of marketing and branding. We also talk about why you need to build your brand constantly and how marketing and branding work together to push your organization higher.
[00:01 – 14:03] Find Your Brand
[14:04 – 23:32] Brand Engagement
[23:33 – 36:52] Digital Marketing and Branding
[36:53 – 42:11] Closing Segment
“What are you branding? Are you branding yourself as a provider, or are you part of a group that you want to provide? And the answer is not the same for everybody.” – Jared Johnson
“In my mind, brand engagement is what gets people to care about your brand.” – Jared Johnson
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What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
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Thanks for listening. Kelley Knott