Jul 9, 2020
Today we had
the pleasure of speaking with public speaker and founder of Nick
LaIuppa Marketing, Nick LaIuppa. After spending thousands of ad
dollars and exploring various strategies, Nick focuses on
serving small-medium sized businesses by building digital marketing
and advertising campaigns across multiple platforms.
His purpose is to help people like you drive the sales you need to
turn a profit.
Let’s dive into
Nick’s story of how to avoid common digital advertising mistakes to
get the results you are looking for.
Things you will
learn in this episode:
[00:01 - 14:15]
Advertising Too Soon
- We introduce our guest, Nick
- Nick talks about common
digital advertising mistakes.
- Nick talks about the fear of
advertising too soon and how to avoid it.
- Create patient
- Not properly visualizing and
laying out your funnel
- Not training staff on
- No specificity - trying a
shotgun blast approach
- Not building out specific
landing pages for each type of ad
[14:16 - 19:47] The Lack
- Nick talks about the
importance of transparency when it comes to understanding your
- Most marketing agencies lack
transparency and refuse to grant their clients access to their own
assets and data
[19:46 - 27:23] Not
Properly Tracking Your Program and
- What metrics do you need to
- We talk about another common
mistake; not properly tracking your program and
- Nick mentions his top 4
metrics to keep track of:
- conversion rate
- click-through rate
- How often should you look at
- What do you use to
[27:24 - 37:26] Leads
Dying ON the Vine
- Nick talks about what it means
to let “leads die on the vine.”
- Not putting them in a
- The most expensive and cheap
- Email nurture
[37:27 - 47:24] Picking
the Wrong Platform and Bailing Too Soon
- Nick gives us the key points
in choosing the right platform to advertise on.
- Understanding who your
- Nick sheds some light on
bailing too soon when you’re investing in ads.
- How much time does it actually
take to get results?
“The way that I
always go about recommending the ad platform is first understanding
who their customer is.” - Nick LaIuppa
“If you ever
get in touch with a marketing person or an agency that is telling
you they can guarantee your results, that's a red flag.” - Nick
Resources mentioned in
You can connect with Nick on Linkedin, Instagram,
Facebook, Twitter, and
Youtube or visit his
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